Pinnacle Advanced Dentistry | Effective Date: September 22, 2026 | Last Updated: September 22, 2026
1. INTRODUCTION
Pinnacle Advanced Dentistry ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (mypinnacledentist.com), contact our office, or participate in our SMS/text messaging program.
Protected Health Information (PHI) you provide as a patient is also governed by the Health Insurance Portability and Accountability Act (HIPAA) and by our Notice of Privacy Practices, available at our office or on request. If this Privacy Policy and our Notice of Privacy Practices conflict regarding PHI, the Notice of Privacy Practices controls.
2. INFORMATION WE COLLECT
We may collect the following categories of personal information:
Contact Information: Name, email address, mailing address, and phone number.
Patient and Insurance Information: Date of birth, dental insurance details, subscriber/member information, and identification needed to verify coverage and file claims.
Health Information: Dental and medical history, allergies, medications, diagnoses, and treatment records needed to provide safe, appropriate care. This is sensitive information and is protected under HIPAA.
Transaction Information: Records of services you have received, requested, or inquired about, and billing and payment records.
Communications Data: Messages you send to us, calls, customer support interactions, reviews, and feedback.
Technical Data: IP address, browser type, device identifiers, and usage analytics collected through cookies or similar technologies.
SMS/Text Messaging Data: Your mobile phone number and your consent to receive text messages from us.
We collect this information directly from you (online, in person, or by phone), from your insurance carrier and other healthcare providers involved in your care, and automatically through our website.
3. HOW WE USE YOUR INFORMATION
We use the information we collect to:
4. SMS / TEXT MESSAGING CONSENT & DATA
"All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties."
When you opt in to receive SMS or text messages from Pinnacle Advanced Dentistry, we collect your mobile phone number and your express written consent. This opt-in data and consent information will not be shared with, sold to, or purchased by any third party or affiliate for marketing or promotional purposes under any circumstances.
5. SHARING OF INFORMATION
We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:
Treatment, Payment, and Healthcare Operations: With other healthcare providers involved in your care, and with your dental insurance carrier to verify benefits and process claims, as permitted by HIPAA.
Service Providers: Trusted vendors who assist us in operating our practice (for example, practice-management software, cloud hosting, payment processing, and appointment communications). Vendors that handle PHI sign Business Associate Agreements and are bound by confidentiality obligations.
Legal Requirements: When required by law, subpoena, court order, or governmental authority.
Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice provided to you.
Mobile information and opt-in consent will not be shared with third parties or affiliates for marketing or promotional purposes.
6. COOKIES & TRACKING TECHNOLOGIES
Our website may use cookies and similar tracking technologies to analyze traffic and enhance your experience. You can control cookie preferences through your browser settings. Disabling cookies may affect some website functionality.
7. DATA RETENTION
We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. Dental and health records are retained as required by Utah law and professional record-keeping standards. SMS opt-in and consent records are retained in accordance with carrier and regulatory requirements.
8. YOUR RIGHTS
Depending on your jurisdiction, you may have the right to:
To exercise these rights, contact us at pinnaclenephi@gmail.com or (435) 623-1916.
You may unsubscribe from marketing emails using the "unsubscribe" link in any marketing email, and opt out of text messages by replying STOP to any message. Email and text messaging are not fully secure; by choosing to receive communications this way, you acknowledge that risk.
9. SECURITY
We implement reasonable administrative, technical, and physical safeguards to protect your information, including safeguards required by HIPAA. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.
10. CHILDREN'S PRIVACY
Our website and online services are not directed to individuals under the age of 13. We do not knowingly collect personal information online from children. Information about minor patients is collected from a parent or legal guardian. If you believe we have inadvertently collected such information, please contact us immediately.
11. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised effective date.
12. CONTACT US
If you have questions about this Privacy Policy, please contact:
PINNACLE ADVANCED DENTISTRY
310 NORTH 400 EAST, NEPHI, UTAH 84648
Email: pinnaclenephi@gmail.com
Phone: (435) 623-1916
© 2026 Pinnacle Advanced Dentistry. All rights reserved. | Privacy Policy | Terms & Conditions
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